Testing Quality of Experience, Not Just Speed

What matters to internet subscribers is that things work when they need them to. Speed and reliability take center stage when the bandwidth they’re paying for is not what they’re getting. Imagine the frustration of not seeing or hearing participants in a sales call on Zoom, or not having them see or listen to you. When issues like this occur, providers should expect a flood of calls or possibly churn.

Quality of Experience (QoE) is more than raw speed measurement; it ensures that end-users get the internet experience they want on whatever device they use—upstream or downstream. Consumers care more about “just working” than any technical measurements. That’s why providers need to make sure there is enough bandwidth to support end-users and their services, with a little headroom or extra in reserve.

Making sure everything always works

Delivering a QoE that meets or exceeds industry standards can be complicated. ASSIA is working with regulators to define and implement better ways to measure QoE for every customer type. Here’s why that’s important.

Global telecommunications regulators are adopting stringent rules to ensure service providers deliver advertised/minimum speeds, with financial consequences such as allowing consumers to terminate contracts when commitments are not met. To increase and measure speeds, service providers must manage the loads on their networks, which means frequent testing—a challenge when the equipment to run the tests requires a lot of processing power. 

Service providers are on the front lines of customer complaints. They must diagnose lagging performance and get the issue resolved—quickly. Whether the choke point is the Wi-Fi inside the house or the broadband to the home, taking a proactive approach to monitoring, diagnosing, and fixing issues ensures better service and lowers costs. It’s not only the speed of the network to the house, but also performance inside the house and through the system. Test often, not now and then.

TruSpeed Provides Visibility and Transparency 

ASSIA TruSpeed is a CloudCheck® software module that enables service providers, communications regulators, and wholesalers to gain visibility to true broadband and Wi-Fi throughput across the entire network. TruSpeed uses cloud-based machine learning to intelligently monitor and measure broadband and Wi-Fi speeds while assessing bottlenecks across five key points. Other solutions that only measure broadband speeds (not Wi-Fi) can disrupt subscriber experience or are constrained by the limited number of measurements gathered across a subset of the network. 

TruSpeed throughput measurements

In a growing number of countries, regulatory agencies require service providers to directly or indirectly provide speed data to the public. Traditional approaches rely on crowdsourced data or expensive hardware or one-off testing. These methods lack accuracy and reliability because of a limited sample size across the network. With TruSpeed, all network lines are tested regularly (including during peak hours). All data collected can be aggregated for regulatory compliant reporting. Transparency of this data shows end users that they are getting the experience they are paying for and regulators that service is being delivered as advertised. 

ASSIA has a deep understanding of customer requirements and the expectations of service providers and regulators. We maintain the highest standards of measurement and are working on technologies to improve internet connectivity worldwide. To that end, we will be conducting a study to obtain a complete picture of how testing and how quality assurances can be enhanced end to end. We aim to provide consumers with the confidence that they are getting the service they need and deserve.