Guenia Gawendo is the Innovation Investments and Scouting Director at Telefónica. Her mission is to identify new investment business opportunities and collaborations, manage Telefónica Ventures portfolio companies, and manage the relationships with other Telefónica Innovation funds. Her responsibilities include Telefónica scouting activities in Silicon Valley and Israel. In her 17-year career with Telefónica, she has led Telefónica’s Silicon Valley presence in Menlo Park, California, worked as Business Manager to the Chief Commercial and Digital Officer, and was responsible for the operations of the advertising vertical in Telefónica Digital, where she led the expansion of Telefónica’s mobile advertising business from Europe to LATAM. Other Telefónica roles include Head of Marketing Best Practices, Senior Manager for Commercial Development, and Corporate Strategy Manager. She brings a strong background in management consultancy with McKinsey and The Boston Consulting Group. Ms. Gawendo holds a BS in Chemical Engineering from the University of São Paulo and an MBA from the Kellogg School of Management, Northwestern University.