ASSIA CRO, David Stevenson, on far right of panel at the Wireless Broadband Alliance’s Atlanta Congress
Earlier this year ASSIA was invited to join the Wireless Broadband Alliance (WBA) and to participate in the WBA Working Group sessions at the Wireless Global Congress on May 20 -23 in Atlanta. The WBA is a complimentary organization to the Wi-Fi Alliance:
- The WBA specifies roaming between operators’ Wi-Fi networks (hotspots) and the use cases for operators to manage Wi-Fi services.
- The Wi-Fi Alliance defines the 801.11 specifications which are the basis for how devices connect over Wi-Fi.
The Wireless Broadband Alliance has over 100 members—most of the world’s leading service providers—and has reached out to key vendors as they work to develop in-home Wi-Fi industry guidelines and test cases for the next generation Wi-Fi 6 (802.11ax), which is coming out in 2019. Of course, this also involves the coming together of LTE/5G and Wi-Fi/LAN technologies in which the WBA 5G Working Group is active. In addition, the WBA IoT Working Group is involved in the many use cases that involve the movement from fixed to mobile (in vehicle scenarios), vehicle to vehicle, and Wi-Fi sensing.
Panel: Future of In-Home Wi-Fi—From IoT to Next-generation In-home Wi-Fi Experience
The Wireless Broadband Alliance asked ASSIA to participate in the industry panel “Future of In-Home Wi-Fi— from IoT to next-generation in-home Wi-Fi experience” at the Wireless Global Conference Atlanta with representatives from AirTies and Cognitive. During the panel, I had the chance to share some of the work ASSIA has been doing that leverages our years of experience managing and optimizing broadband to the home. As the industry transitions to broadband to the device across a mix of technologies, and as Wi-Fi expands from a single access point in the home to multiple access points and mesh topologies, I focused on how ASSIA is:
- Supporting multiple services in the home spanning voice, video, AR and IoT
- Participating in the early rollout of Wi-Fi 6-capable access points
- Building an intelligent cloud-based system that can take real-time action to ensure an excellent quality of experience for the end user
Wireless Broadband Alliance
The Wireless Broadband Alliance is certainly an interesting organization to be part of. They are helping us understand and anticipate real world problems so we can build and test solutions that make a real difference to service providers including:
- Helping to reduce operations costs by reducing the number of service call and field visits
- Maximizing the return on investment by minimizing CapEx to only target the things that make a difference
- Improving customer satisfaction, reducing churn, and encouraging purchase of additional services
I look forward to ongoing engagement and continuing to form partnerships to help push the industry forward.
If you are interested in learning more about the Wireless Broadband Alliance and their events:
- Download the Wireless Global Congress Atlanta event highlights
- Attend the next Wireless Global Congress coming up in September in Frankfurt, Germany
- Read more about the Wireless Broadband Alliance on their website.