As we enter 2019, the definition of home broadband service has expanded all the way to the device. Residential customers are defining their quality of experience based on what happens between the gateway and their devices. As a result, we at ASSIA, Inc. commissioned Adlane Fellah, Senior Analyst at Maravedis, to research and write a whitepaper for us focused on “The Case for Managed Home Wi-Fi”. Mr. Fellah has authored various landmark reports on Wi-Fi, LTE, 4G, and technology trends in various industries, including retail, restaurant, and hospitality.
Here are some of the topics the white paper “The Case for Managed Home Wi-Fi” covers.
Managed Home Wi-Fi: Demand and Complexity
Residential customers now rely on the quality of their internet connection to fulfill an ever-expanding number of digital uses:
- Communication via voice, chat, and video conferences
- Entertainment by streaming TV, movies, music, and gaming
- Shopping online
- And more
While managed Wi-Fi is increasing in importance, its complexity is also growing and becomes more difficult to manage for end-users alone. The upcoming introduction of 802.11ax (Wi-Fi 6) brings both greater performance and more complexity to the mix of old and new technologies, so service providers will have to make some hard choices about where and when to invest.
The Business Case for Managed Home Wi-Fi
For the operators already dealing with decreased revenues from cord cutting and the intrusion of OTTs into the home through their voice recognition devices, the case for managed home Wi-Fi includes the following opportunities:
- Managing and reducing operational costs (OpEx) by gaining visibility of connectivity issues inside the home and leveraging diagnostic tools
- Maximizing the ROI from capital investment (CapEx) by optimizing equipment and service performance
- Creating new revenue streams
- Reducing churn by giving customers a differentiated quality of experience
Consequently, the combination of demand and complexity, make a strong case for managed home Wi-Fi becoming an essential component of the broadband service delivery.
In the whitepaper, Adlane covers:
- Factors affecting home Wi-Fi performance such as dead zones and neighborhood interference, among others
- The cost of poor Wi-Fi performance such as a high number of tier 1 and tier 2 service tickets, technician dispatches, long customer service calls, unnecessary gateway swaps, and customer churn
- The benefits of a managed home Wi-Fi solution including reduced OpEx, reduced CapEx, and new revenues
- Deployment considerations such as the impact of 802.11ax in the home, EasyMesh™, WAN and LAN optimization, and regulatory considerations
We at ASSIA strongly encourage you to read this excellent paper by Adlane Fellah, “The Case for Managed Home Wi-Fi”.