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Marketing Team

ASSIA has published 10 blog posts.

The Case for Managed Home Wi-Fi | Download Free Paper

As we enter 2019, the definition of home broadband service has expanded all the way to the device. Residential customers are defining their quality of experience based on what happens between the gateway and their devices. As a result, we at ASSIA, Inc. commissioned Adlane Fellah, Senior Analyst at Maravedis, to research and write a whitepaper for us focused on “The Case for Managed Home Wi-Fi”.  Mr. Fellah has authored various landmark reports on Wi-Fi, LTE, 4G, and technology trends in various industries, including retail, restaurant, and hospitality.

Here are some of the topics the white paper “The Case for Managed Home Wi-Fi” covers.

Managed Home Wi-Fi: Demand and Complexity

Residential customers now rely on the quality of their internet connection to fulfill an ever-expanding number of digital uses:

  • Communication via voice, chat, and video conferences
  • Entertainment by streaming TV, movies, music, and gaming
  • Shopping online
  • And more

While managed Wi-Fi is increasing in importance, its complexity is also growing and becomes more difficult to manage for end-users alone. The upcoming introduction of 802.11ax (Wi-Fi 6) brings both greater performance and more complexity to the mix of old and new technologies, so service providers will have to make some hard choices about where and when to invest.

The Business Case for Managed Home Wi-Fi

For the operators already dealing with decreased revenues from cord cutting and the intrusion of OTTs into the home through their voice recognition devices, the case for managed home Wi-Fi includes the following opportunities:

  • Managing and reducing operational costs (OpEx) by gaining visibility of connectivity issues inside the home and leveraging diagnostic tools
  • Maximizing the ROI from capital investment (CapEx) by optimizing equipment and service performance
  • Creating new revenue streams
  • Reducing churn by giving customers a differentiated quality of experience

Consequently, the combination of demand and complexity, make a strong case for managed home Wi-Fi becoming an essential component of the broadband service delivery.

In the whitepaper, Adlane covers:

  • Factors affecting home Wi-Fi performance such as dead zones and neighborhood interference, among others
  • The cost of poor Wi-Fi performance such as a high number of tier 1 and tier 2 service tickets, technician dispatches, long customer service calls, unnecessary gateway swaps, and customer churn
  • The benefits of a managed home Wi-Fi solution including reduced OpEx, reduced CapEx, and new revenues
  • Deployment considerations such as the impact of 802.11ax in the home, EasyMesh™, WAN and LAN optimization, and regulatory considerations

We at ASSIA strongly encourage you to read this excellent paper by Adlane Fellah, “The Case for Managed Home Wi-Fi”.

Wi-Fi NOW Berlin | Wi-Fi Work Congress Expo and Conference

ASSIA, Inc. recently participated in the Wi-Fi NOW Berlin conference. Wi-Fi Now exists to support and promote all things Wi-Fi and to make high-quality, high-performance Wi-Fi available everywhere, for everyone. With the investment ASSIA has made in managed Wi-Fi recently, we decided to support the event. Carriers, service providers, technology vendors, and regulators from around the globe participated.

Two members of the ASSIA team were among the list of distinguished speakers that included representatives from the Wi-Fi Alliance, OFCOM, Deutsche Telekom, KPN, ARRIS, LANCOM and Qualcomm.

Topics covered at Wi-Fi Berlin ranged from new Wi-Fi business models and monetization, innovations that are boosting Wi-Fi performance, security, standards, and the emergence of “Wi-Fi first” mobile virtual network operators (MVNO) and their potential to disrupt the mobile market.

Leading Telecom Operators Are Taking Responsibility for Wi-Fi Customer Experience

Several of the presentations validated ASSIA’s recent focus on managed Wi-Fi with at least two telecom operators demonstrating their commitment to taking responsibility for the customer experience in the home.

In their keynote, “Present and Future of In-home Wi-Fi Connectivity”, Telenet showcased their app that helps consumers find the optimal placement of their gateways in their homes. KPN showcased their ability to fine-tune Wi-Fi in the home by specifying the number of rooms and floors and then testing performance and speed.

Enabling Bandwidth to the Device

ASSIA’s EVP of Development and Strategy, Tuncay Cil, gave a very well-received presentation, “Enabling Bandwidth to the Device”.

Tuncay first discussed the evolution of bandwidth and performance goals for mobile and fixed line carriers. He then exposed some myths detailed in the chart below.

New generation of Wi-Fi will deliver high bandwidth-to–the-device Coverage, interference, and noise problems impair delivery of bandwidth-to-the-device
5GHz will enable at least 450Mbps to the connected devices Marginal improvement is being seen with 5GHz:  80%<100Mbps, 34%<30Mbps 10%<3Mbps
Adding extra access points will deliver reliable bandwidth to the devices Adding unmanaged access points have no or little effect on fixing coverage problems

Then Tuncay presented survey data on how low Quality of Experience (QoE) impacts carrier operations. Not only does poor QoE drive the highest number of calls and tech dispatches, it creates a:

  • 8x increase in call rate
  • 3x increase in dispatch rate

And Tuncay discussed that Wi-Fi and 5G are not on track to deliver reliable bandwidth to the device to solve these problems for carriers. Instead, QoE management will get more complex as households move from single access points to multiple access points in the home, as multi-unit dwellings start installing their own networks, and these all compete with each other for bandwidth.

And at the end of his Wi-Fi Berlin keynote, Tuncay shared some initial results carriers are seeing using ASSIA CloudCheck and its adaptive predictive analytics to manage bandwidth to the device, such as:

  • 30% decrease in calls to the call center
  • 16% decrease in field tech dispatches

Read more about CloudCheck.

Q&A Panel Wi-Fi Berlin: The Future of the Wi-Fi Connected Home

Jerome Anastase, ASSIA’s VP of EMEAR, joined the AVP of product management from Celeno, a general manager from Qorvo, and the co-founder and CEO of Rethink Technology Research for a question and answer panel. Some of the topics discussed were:

  • Technology for great home Wi-Fi
  • Role of carriers in providing home Wi-Fi services
  • Role of new consumer mesh products
  • How “headless” Wi-Fi IoT products can be connected safely
  • How AI & machine learning can assist in serving up great Wi-Fi to every device

But the primary jest of the conversation came back to two of the more popular topics:

  • Service providers taking more responsibility for the customer experience of home Wi-Fi
  • Service providers needing instrumentation to know what is going on in the home, including topology and devices so they can effectively manage home Wi-Fi for a better customer experience

To learn more about Wi-Fi Berlin, the Wi-Fi NOW organization and the events they hold all over the world throughout the year visit

Watch the video of Tuncay’s keynote presentation,  “Enabling Bandwidth to the Device“.

WiFi Now Berlin









If you would like a copy of Tuncay’s slides, please email [email protected]


Best Practices in Wi-Fi Management, using VICTOR…

A Common Goal

An optimized Wi-Fi network is one ubiquitous desire of every Internet service subscriber around the globe.   The goal of each subscriber – and their service provider  – is to enable an optimized home Wi-Fi environment which is (to use the definition of Optimization from Webster’s Dictionary) as “fully perfect, functional and efficient as possible.”

Wi-Fi Complexity

Wi-Fi is essential to communication, yet remains difficult for subscribers to understand – let alone to manage.  In a recent deployment of ASSIA’s CloudCheck® Wi-Fi management solution by a global operator, it was discovered that over 40% of subscribers with dual band gateways had never once utilized the 5GHz band.  The operator, which was dealing with large volumes of customer support calls related to home Wi-Fi, was shocked to discover that 4 out of 10 subscribers – who likely could have benefited from the increased throughput offered by the 5Ghz band – were unaware they had an alternative to the slower 2.4GHz band.

In addition to the fact that Wi-Fi band, channel and other settings remain elusive to most Wi-Fi users, there is also the reality that Wi-Fi environments undergo a great deal of change over the course of a few minutes or hours.  Factors which impact Wi-Fi performance such as interference and noise are often fluid.  ASSIA has found that a home Wi-Fi network requires multiple changes per day to properly react to the influences which impact the network.  This need for change and complexity increases as the number of Wi-Fi devices in the home grows.

Addressing Complexity with VICTOR


Visibility.  The first step to optimizing anything is visibility.  Whether one is a plumber in one’s kitchen, a mechanic under the hood of a car, or a general facing a battlefield…  each person’s first step would be to gain visibility to the situation.  Where is the leak?  What is broken?  Where is the enemy approaching?

In the case of Wi-Fi, it is essential to receive as much information on the environment as possible.  ASSIA’s CloudCheck places an agent in home user gateways which pulls extensive diagnostics from the Wi-Fi driver to gain visibility.  The agent sends that information to ASSIA’s  Cloud – providing CloudCheck with real-time data into a given home’s Wi-Fi environment.



Insight is achieved when information is evaluated.  For example, CloudCheck compares a Wi-Fi network’s current (real-time) information against collected historical data.  The ASSIA cloud collects and stores information and creates a histogram for devices.  Insight is gained, and recommendations are created by the CloudCheck system.

These recommendations can be seen by the operator and subscriber alike.  Examples include:

Change Channel, Switch Band, Enable Optimization, Update Aging Gateway, or Reboot Router.

It is worth noting that the cloud has limitless storage and can maintain extensive amounts of historical data.  The comparison of real-time and historical data offers deeper insights than might be achieved by a heuristic on-gateway optimization.



Control is the act of “directing influence” over someone or something.  In the case of plumbing, control could involve a new gasket, Teflon tape or simple tightening of a fitting.  In the case of Wi-Fi, CloudCheck can automate the execution of a given recommendation.  CloudCheck can tell the gateway to change the channel, switch a band, reboot the Wi-Fi Driver etc.  CloudCheck can take corrective action to improve stability, increase throughput, decrease latency, account for noise – in very-near real-time.

Many may think of control as a reactive response to insight gained from visibility.



Tuning.  As corrective actions are taken in a given system, the CloudCheck solution gains even greater insight.  Machine learning algorithms achieve deeper understanding of a given environment – and to the performance of nodes accessing that environment.  Over the course of days and weeks, the system becomes more intelligent and enable more proactive management approaches.



Optimization is achieved when a system is capable of reacting to influences in real time, but also to pro-actively adjust settings or alter parameters in order to achieve that “most fully perfect” Wi-Fi environment.



Resilience.  CloudCheck optimization allows a Wi-Fi system to proactively adapt and change to maintain efficiency.   Service providers can leverage the information in a single optimized environment with the knowledge gained across thousands of such networks in order improve resilience across their entire network, and to maximize the quality of experience (QoE) of all its subscribers.

With CloudCheck, service providers are able to validate performance and changes by measuring, monitoring and scoring QoE across an entire network.

Each element of this approach is dependent on other elements.  The foundation, of course is visibility.  Insight then allows for effective control.  Tuning enables the proactive optimization of an environment.  Optimization allows for automated remediation of issues and proactive adjustments.


VICTOR and Mesh

This VICTOR approach applies to all deployment types. The more complex the environment, the more beneficial this approach becomes.  Let’s look at Mesh Wi-Fi Environments as an example:

Visibility – For mesh network management, visibility of all devices and the access points to which they are connected is essential because the topology is more complex than that of non-mesh environments.  This visibility of high value to customer care agents who are addressing subscriber issues over the phone.

Insight – CloudCheck analyzes Wi-Fi Gateway environments and provides recommendations to operators on which subscribers could benefit from Mesh.  In addition, for subscribers who CloudCheck deems as strong candidates for Mesh, the subscriber can be provided with detail on placement and onboarding assistance.

Control – The CloudCheck Agent/Cloud (Layered Cloud) architecture allows operators to leverage the power of the cloud with real-time performance in order to initiate complex mesh-related changes to items such as topology management, steering and roaming across mesh nodes.

Tuning – Historical analysis and predictive recommendations using long term data and device usage patterns in the cloud allow operators to apply learned behaviors to tune mesh networks, set thresholds and establish parameters.   While this is important in a non-mesh (gateway only) network, this is vastly more complex in a mesh environment.  A mesh network with six nodes would have 41,000 possible topologies from which to choose an optimal topology.

Optimization – CloudCheck is hardware agnostic and allows optimization across multi-vendor networks, which is essential in creating a consistent user experience.  As mesh environments and standards evolve, the adoption of multi-vendor approaches will increase.  This underscores the importance of optimization across multi-vendor deployments.

Resilience – The more complex an environment, the greater the need for resilience.  Achieving resilience in a densely congested multi dwelling unit (MDU) or a multi-node mesh environment may require more aggressive steering optimization policies than a rural deployment or single gateway environment.

Service providers can leverage VICTOR which is applicable to all subscriber networks including mesh.  This approach enables service providers to assist their subscribers in achieving the most “fully perfect, functional and efficient” Wi-Fi network possible.

Managing Wi-Fi Across Legacy CPEs with Incognito

On July 31 ASSIA and Incognito issued a joint press release with the headline:  Incognito and ASSIA Announce Partnership for Proactive Wi-Fi Management.   ASSIA has a complete set of broadband and Wi-Fi management solutions for ISPs and MSOs.  This leaves one to wonder about the importance and value of such a partnership?

In order to better understand the value of such a partnership, let’s delve deeper into the technology benefits of ASSIA’s CloudCheck for Wi-Fi management, and let’s further consider what Incognito brings to the table for service providers.

Challenges of Deploying Wi-Fi Management

Today’s global service providers are faced with an ever-increasing barrage of Wi-Fi related customer care calls.  Operators throughout the world have shared with ASSIA that Wi-Fi problems account for 50% or more of their in-bound customer support inquires.  This creates a heavy resource burden and drives up OPEX for customer care.

The ever-increasing demand on home Wi-Fi networks requires sophisticated and effective solutions that provide visibility and proactively resolve issues through automated optimization across the service provider’s entire subscriber network.   The dynamic nature of Wi-Fi usage across a multitude of devices in the home requires a management solution to operate in real-time and provide intelligent proactive care.

Service providers also want to provide Wi-Fi management across a mix of CPE types, including legacy CPEs and newer models that are deployed in the network.  They are looking for a solution that can address the entire network, without requiring massive upgrades in hardware.

ASSIA has found service providers need Wi-Fi management solutions that offer:

  • Advanced, intelligent, software capabilities that incorporates deep diagnostics, analytics, and learning-base optimization
  • Upgrades and scales across all CPE types as the subscriber network evolves
  • Is simple and easy-to-use, yet flexible , for call centers, agents, and field technicians

Solving for the Impossible?

Vendors in the market today provide a variety of different approaches to address Wi-Fi management.  These approaches include gateway/hardware-based solutions or ACS/TR-069 based methodologies.  While beneficial in some ways, there are shortcomings to these approaches.

Gateway/HW based solutions lack adequate the local compute power and storage to handle sophisticated diagnostics and contextual-based optimization.   Any Wi-Fi management capability is tied to specific CPE models only.

ACS/TR-069 based solutions lack the real-time performance and rich diagnostics and optimization capabilities required for managing residential Wi-Fi today.  Addressing the dynamic performance requirements across millions of homes requires a system that can efficiently scale and optimize Wi-Fi networks across all use cases.

Unlike hardware and TR-069 based solutions, the CloudCheck cloud and agent-based architecture provides the real-time control and management coupled with the historical, machine-learning based optimization.  The CloudCheck software solution allows deployment across all CPEs in the service provider’s entire network.

Benefits of the Incognito Partnership

Incognito offers an ACS system which provides provisioning capability for CPEs across all CPE makes and models based on TR-069 and TR-181.    The joint ASSIA + Incognito solution integrates the ASSIA CloudCheck solution with the Incognito Digital Service Platform, extending a portion of the CloudCheck capabilities across legacy, agent-less devices.  In addition, the integration solution provides a unified customer care interface across both legacy and agent-based CPEs.

Until now, legacy devices have had very limited Wi-Fi management capability.  By extending the CloudCheck solution to the Incognito platform, an operator can have a unified customer care interface to support a subset of CloudCheck capabilities across legacy CPEs as well a comprehensive suite of diagnostics and optimization features across modern CPEs with CloudCheck agents.  This creates a more uniform and consistent care experience across all classes of devices in a service provider’s network.

Why Cloud for Wi-Fi Management?

Today’s global service providers are faced with an ever increasing barrage of Wi-Fi related customer care calls.  Operators throughout the world have shared with ASSIA that Wi-Fi problems account for 50% or more of their in-bound customer support inquires.  With an overall objective to significantly reduce the number of these costly customer care engagements while providing visibility and control over the balance, operators require a sophisticated Cloud/Agent based Wi-Fi management solution.

In recent years, operators have come to realize that Cloud/Agent Based Wi-Fi management platforms – such as ASSIA’s CloudCheck solution are required and are vastly superior to TR-069 or other and gateway-based (SON) solutions.  Below we will discuss why the market is embracing this Cloud/Agent architecture.

The Cloud and Wi-Fi Management

The ever increasing demand on Wi-Fi networks in the home today require sophisticated and capable solutions that provide visibility and resolve issues through automated optimization.  Gateway devices simply cannot offer sufficient compute power to perform analysis, nor dedicate nearly enough storage space on board to facilitate optimization.  Such a system requires an agent on the gateway working in harmony with an engine running complex algorithms in the cloud.

CloudCheck was developed as an Cloud/Agent solution from its inception.  This architecture serves as a foundational strength of CloudCheck and enables the solution to excel at Wi-Fi management to some of the world’s most progressive service providers.

Cloud Compute Power

The Cloud – where ASSIA’s CloudCheck Server resides – offers unlimited storage and unlimited compute power.  CloudCheck needs this to:

  1. Collect extensive detail on each subscriber gateways and the numerous laptops, tablets, smart phones, and other nodes connecting to those gateways
  2. Process detail from the CloudCheck agents on gateways and the nodes
  3. Develop histograms for each subscriber gateway
  4. Run numerous CloudCheck algorithms to make recommendations and create an ideal policy to manage each Wi-Fi environment
  5. Enable real-time processing of information
  6. Perform historical analysis
  7. Determine recommendations
  8. Establish optimization actions for each gateway and node in the environment
  9. Calculate Quality of Experience Score
  10. Create user, neighborhood, regional or network-wide reporting

Sophistication & Scale

CloudCheck runs a number of sophisticated algorithms to enable the Wi-Fi management platform.  These algorithms are continually enhanced and require a large amount of compute power.  Operators need the ability to manage on a single subscriber, neighborhood, city, region or a global basis.  The ability of the cloud to house significant amounts historical data for a broad number of subscribers is key – as it makes the data available for analysis.

The more information CloudCheck’s algorithm is fed – the better the result and the greater the accuracy.

Context & Machine Learning

Home Wi-Fi networks are highly dynamic.  The ability to make intelligent recommendations and effective optimization actions are essential for operators to maintain a high quality of experience (QoE) for subscribers.

CloudCheck performs complex real time analysis and compares its findings to the knowledge gained through historical analysis.  CloudCheck gathers and analyzes histogram data across every station on each band of the Wi-Fi gateway.  It juxtaposes this against real-time usage information it receives from the gateway to determines context.  This notion of context allows CloudCheck to be highly effective and extremely accurate in its optimizations.

In our previous blog series,  ASSIA’s Approach to Machine Learning, we discussed how CloudCheck exploits machine learning to improve Wi-Fi Quality of Experience.  The cloud has the scale and power to run AI and machine learning algorithms efficiently while improving the accuracy and effectiveness of optimizations over time.

In comparison, context is simply not possible in a TR-69 or gateway based SON solution.


Although the overall intent is to minimize support calls through optimization, it is essential for operators to have visibility in to subscriber home Wi-Fi environments in order to react to the remaining problems, proactively address issues, and positively impact the Quality of Experience (QoE) of each of their subscribers.  A Cloud/Agent-Based management system is essential in giving real time visibility and historical insight in to a home Wi-Fi environment.

CloudCheck provides real-time visibility to key elements of a subscriber Wi-Fi environment, such as:

  1. Network Up/Down
  2. Device health
  3. CPU Utilization
  4. Broadband speed
  5. Wi-Fi speed for every node in the environment
  6. Deep Analytics of the Wi-Fi environment

Because CloudCheck houses its data in the cloud, it can be leveraged to provide visibility to operator call centers through an ASSIA GUI or through the operator’s existing OSS utilizing CloudCheck APIs.  In addition, a CloudCheck app (or operator enabled custom app) can provide visibility to the home Wi-Fi environment for Operator Field Technicians and Subscribers alike.

Wi-Fi Mesh Extenders: Truth or Hype?


ASSIA recently announced support for the Wi-Fi Alliance EasyMesh™ certification program.  Wi-Fi EasyMesh™ delivers a standards-based approach to deploying multiple access points from different vendors, extending uniform Wi-Fi coverage and enhancing performance throughout a larger service area than is possible with a single access point.

Why is ASSIA endorsing Wi-Fi EasyMesh?  First of all, interoperability is good for the service provider market.  A standards-based approach means service providers can achieve more flexibility and reduce costs, while delivering a consistent Wi-Fi management experience.

The mesh and extender product category has been around for some time, which begs the question why another standard is needed for this device category.  I’d like to provide some perspective around this topic by introducing the Top 3 Myths About Mesh and Extenders


Myth #1.  Mesh and Extenders are Equivalent

We often interchangeably refer to repeaters and extenders as devices which will boost, repeat, or extend the Wi-Fi signals to improve coverage in the home.   Residential consumers will often place multiple extenders/repeaters in the home to improve coverage.

However, the broad presence of consumer mesh devices in the market has led to some confusion as to what truly is a mesh network versus a multi-access point or extender based network.

A mesh network is often incorrectly defined as merely a configuration consisting of two or more extenders.   Mesh was originally developed as military-based technology to provide wireless coverage across a wide area.  The IEEE defined a mesh technology called 802.11s, which defined packet routing protocols for forwarding and redirecting packets if wireless nodes were to become inactive. While this technology standard has existed, the industry lacked a true interoperability standard for such devices, and hence implementations become proprietary.

In most  residential deployments, mesh nodes typically get configured in a point-to-point or star topology.   So, in reality, “mesh” deployments are typically not even configured as a true mesh network.  Why should a service provider pay for mesh technology if mesh is not even utilized in a deployment?

Instead, service providers can provide a solution that offers maximum speed/capacity of the backhaul to gateway as well as to stations.   Wi-Fi performance is only as good as the weakest link to the end-user device.  Optimizing performance of the fronthaul and backhaul is also essential for maximizing the gains in an extender environment.


Myth #2. Mesh Hardware Eliminates the Need for Wi-Fi Management

We have found in our residential deployments that adding extenders often results in no improvement, and in some cases even results in a loss of coverage in the home.   This often occurs for several reasons.  First of all, extenders are often configured improperly and placed in suboptimal locations in the home.  For example, extenders are often placed where the dead coverage spot in a room is actually located, lacking an adequate backhaul connection to the main gateway or AP.  Extenders can also perform poorly because wireless mesh/extenders can lead to greater congestion in the home due to presence of stronger Wi-Fi signals (RSSI) combined with overlapping channels and bands leading to more interference.  Providing proper Wi-Fi management software tools for extender configuration and placement are essential to maximize the benefits of mesh and extenders.


Myth #3. Mesh Extenders are the Panacea for Improving  Wi-Fi Performance

Despite the advances in Wi-Fi technology and standards, achieving reliable and adequate performance throughout the home remains a challenge today.  Service providers lack the diagnostics and visibility into the home and often simply resort to deploying mesh/extenders throughout the house to address performance issues.

However, deploying extenders is effective only if the primary issue affecting performance is due to poor signal strength coverage.  Other factors can impact performance such as interference or noise in the environment.   Simply installing  mesh extenders to address non-coverage related performance problems will only exacerbate the subscriber’s Wi-Fi issues.  Accurate diagnostics and determination of the root causes of performance issues is critical for determining if and when a mesh extender should be deployed.

The Wi-Fi industry has come a long way with interoperability standards.  Mesh and extenders can addresses coverage problems in the home when deployed and managed properly.  With Wi-Fi Alliance EasyMesh™, operators can benefit from standards-based hardware solutions combined with the power of ASSIA’s CloudCheck solution  for network wide residential Wi-Fi management.

Copper or Fiber… is that the Question?

An Environmental Perspective

As recent as last week, Alison Diana, Editor, Broadband World News wrote about the trade offs of copper vs. fiber to the home.  In this case it was mostly from an environmental perspective.  This was in response to a report done by the firm Carbon Smart titled “Our Digital Infrastructure Needn’t Cost the Earth”.

New Development….Fiber!

As ASSIA commented in the article it is not whether one installs copper vs. fiber in a new neighborhood.  Clearly most would agree that installing fiber is the best choice for long term bandwidth needs and is a cleaner alternative to mining and installing copper from an environmental perspective.  In summary….new development….go Fiber!

Existing Development….Not so fast! (no pun intended)

Here we have to consider the sunk financial and environment costs vs. incremental costs.  Digging up the street, families’ yards and walls is clearly more disruptive and expensive than continuing to leverage the copper lines already in place.  Fortunately cable and DSL technologies have continued to progress allowing service providers to keep up with the demands of their customer’s bandwidth needs.  In some cases this might be all copper and in other cases a hybrid of copper and optical.

It’s no lie, I can multiply!

It all about the math. As a consumer we want fast internet, but we are only willing to pay so much for it.  In fact, we want to pay less for it.  Look at the trend with content…. we want the content for free or close to it with over the top.  Unfortunately, as demonstrated by some of the failed initiatives for an all fiber networks, the math does not work out.  The cost of ripping up the streets to replace copper with fiber can’t be justified in most cases.

Full Toolbox

Service providers use a toolbox approach for designing the most appropriate broadband solutions for customers’ needs, Alison Diana, editor of Broadband World News told ASSIA.

“Sometimes that does mean all fiber. Sometimes it doesn’t. Tossing out the option of VDSL and solely on the basis of one pro-environmental consulting firm’s whitepaper seems foolhardy and does not put the customer’s needs first. Operators often turn to, for example, to meet the high-speed broadband needs of people who live in apartments and historic homes, which cannot have holes bored into them – in part because they’re historic, in part because they’re possibly full of hazardous materials like asbestos,” said Diana, who’s Light Reading publication is focused on fixed broadband.

So what does any of this have to do with ASSIA?

Actually, everything!  ASSIA’s suite of vendor agnostic software platform’s help bring reliable high-performance internet to our homes whether on copper or fiber.  This keeps customer satisfaction high while driving down service provider costs….and the consumers costs down.

What’s wrong with fast, reliable, low cost internet?

Answer (spelt backwards):      gnihtoN

Why are key market leaders committing to ASSIA’s vendor-agnostic Wi-Fi and Broadband Management Solutions?

On March 26th ASSIA announced that three more major operators recently selected ASSIA as  their Wi-Fi and Broadband Management supplier.

These three operators are rolling out ASSIA solutions in 2018 and beyond, providing for up to 25 Million subscriber lines/households over the next several years, with the opportunity to expand over time.  Once deployed, ASSIA’s total number of managed households will be well over 100 million worldwide.

This included a top tier cable operator in North America and two of the world’s largest Telecom companies with operations in Europe and Latin America.

So why are these well known operators selecting ASSIA over other solutions in the market?

  1. The Solution Works – Proven Technology
    1. Both the Expresse DSL/GPON Broadband and the CloudCheck Wi-Fi solutions have been deployed in volume and provide solid returns for ASSIA’s customers providing for a great experience for each of their home subcribers. Remember this is all ASSIA does.  Hardware companies tend not to be as strong at Software.
  2. Hardware Agnostic
    1. ASSIA’s software solutions can work with virtually any hardward platform. This allows operators to use multiple Gateways or DSLAM suppliers and yet be able to standardize on an single powerful agnostic software platform.  Why would an operator want to deal with having multiple interfaces and solutions for their customer care centers?   ASSIA solves that.
    2. Although some of the hardware vendors have their own solutions, ASSIA is open to working with all hardware supplier to support our customers and to form lasting partnerships.
  3. Real Comparisons Done
    1. Most of our customers have formed rigorous selection processes, including extensive and lengthy evaluation and testing. In all cases the provider ultimately determined that ASSIA’s solution was vastly superior.
  4. Growing markets looking for solutions
    1. Whether it is cleaning up Wi-Fi in the home, which everyone can relate to, or the inpractical highly costly deployment of fibre in some of the largest developed markets in the world, ASSIA solutions allow its customers to focus on growth by conintnuing to levereage its current networks.

ASSIA’s CloudCheck® and Expresse® platforms include the best diagnostics and optimization solutions available on the market today.

ASSIA’s vendor- and hardware-agnostic market-leading CloudCheck® Wi-Fi management solution is becoming the de facto Wi-Fi management solution. ASSIA has already deployed this rapidly-maturing solution at multiple service providers – all of which are improving customer experience while driving down customer support costs.  The cloud-based solution manages and optimizes customer in-home Wi-Fi environments to enable improved performance and facilitate Self-Healing, Self-Help and Self-Install capabilities for the home user.  Based on demand from multiple service providers, ASSIA’s CloudCheck is now supported on over 100 different gateway models from the leading vendors.

ASSIA’s Expresse® product line brings superior diagnostics and optimization of high speed DSL and GPON networks.  Over 30 of the world’s leading telecommunications providers use ASSIA’s technology to drive service costs down and improve customer satisfaction.  A list of ASSIA’s current key customers can be found on the ASSIA web site at:

Significance of TELUS’s deployment of ASSIA’s CloudCheck® to Manage Residential Wi-Fi

On March 12, 2018, ASSIA announced in a press release that TELUS deployed ASSIA’s market leading CloudCheck Wi-Fi Management solution across their extensive network in Western Canada, including its advanced PureFibre network.

Why is this deployment at TELUS significant and why ASSIA? 

FIRST, TELUS has been a great customer of ASSIA’s as they deployed the company’s Expresse® “broadband to the home” management solution years ago.  TELUS is familiar with the rich history, technology, engineering talent and execution that ASSIA has demonstrated when it comes to the best diagnostic and optimization capabilities.

SECOND, the CloudCheck product allows TELUS call center agents and field technicians to proactively detect and resolve subscriber Wi-Fi issues, while optimizing Wi-Fi performance for their subscribers.  TELUS and its subscribers take advantage of a highly scalable agent-cloud based architecture that provides real-time diagnostics, self-healing, and optimization of Wi-Fi networks.

THIRD, since TELUS engaged with ASSIA in early 2017, they have already broadly deployed the CloudCheck product.  TELUS’s Director of Internet Products and Business Enablement, Mr. Ghani, spoke of ASSIA in a recent press release, in which he graciously said, “ASSIA’s CloudCheck software enables TELUS’ network operations and customer care teams to gain the visibility they need to diagnose and proactively resolve subscriber Wi-Fi issues. The CloudCheck solution allows TELUS to confidently deliver the high-performance, reliable Internet and Wi-Fi services our subscribers expect.”

So, what is ASSIA’s strategy in the Market with CloudCheck?

Many years ago – and well before others – ASSIA recognized the Wi-Fi management need that was developing.  ASSIA’s solid track record over the years with superior management tools for service providers delivering broadband and this early investment has led to a highly mature Wi-Fi management product among a field of less proven/committed products from others.

While competing solutions might be developing the basic functionality, ASSIA is adding new innovative features/improvements from its rich road map and close customer engagements. Service providers invested in the CloudCheck solution understand the challenges will increase over time with the dramatically increased demand for bandwidth and number of connections on home networks, so they want to see a solid foundation today and committed supplier for the long run.

Unlike the suppliers of many of the alternative Wi-Fi management solutions in the market today, ASSIA’s strategy is to only focus on hardware agnostic software. This enables CloudCheck to support virtually any hardware its telco and cable customers wish to deploy.  This vendor agnostic approach was a key differentiator also with the company’s broadband to the home Expresse software platform.

Although several gateway and chipset providers have included Wi-Fi and SON functionality to some degree today or in the past, our customers recognize CloudCheck’s broad feature set and solution maturity. Most also understood that having a single software management platform across an environment which leverages multiple gateway vendors avoids the complexity of multiple management solutions and interfaces in their customer care centers.   A number of these operators have requested that their hardware suppliers work with ASSIA to allow them to standardize on this one CloudCheck platform.   As a result, ASSIA today supports over 100 different gateway models from the market leading suppliers.

ASSIA values its strong relationship with TELUS as well as other operators around the world and looks forward to continuing to work closely with their teams to offer the best Wi-Fi in the industry today and tomorrow.

Enabling Wi-Fi Subscriber Care Across CPEs

ASSIA recently announced CloudCheck support for over 100 gateway/router models. Why is this important and why does it matter?

WI-FI is a Problem!
Despite the availability of high speed broadband to the home, and the adoption of high speed 5GHz Wi-Fi routers and gateways,  Wi-Fi issues in the home remain the:

  • Number one customer complaint for carriers and operators of all sizes
  • Highest cost driver for those providers

During global deployments and trials of ASSIA’s CloudCheck Wi-Fi software platform, ASSIA  found that, on average:

  • 50% of homes experience slow Wi-Fi due to broadband performance bottlenecks
  • 40% of subscriber devices never connect to the 5GHz band
  • 30% of subscribers experience coverage issues in the 5GHz band

Visibility and QoE
Service providers are committed to improving subscriber Quality-of-Experience (QoE) while reducing network operating expenses related to Wi-Fi.  Historically, operators have been unable to gain visibility and control into the home to assess the health of the subscriber Wi-Fi network, let alone trying to resolve Wi-Fi issues.  As a result, the operator care protocols often lead to costly and brute force methods such resetting the subscriber’s router and/or dispatching a field tech to address Wi-Fi related problems.

TR-069 has Limitations
Most solutions in the market for Wi-Fi management have been based on extracting CPE data via TR-069 and TR-181 based data models.  The problem with this approach starts with the inconsistent Wi-Fi and CPE data types available across various CPE vendors and models.  In addition, an effective and accurate Wi-Fi management solution based on TR-069 requires significant network infrastructure and bandwidth to support wide scale deployments across millions of subscribers

As the market leader in Wi-Fi management, ASSIA has taken a different approach in utilizing a cloud and agent architecture to achieve visibility, control, and proactive care of subscriber Wi-Fi.    A lightweight software agent resides on the CPE and gathers extensive Wi-Fi related information from the CPE in a real-time.  This data is sent to the cloud at periodic intervals for analysis and processing in order to provide historical and predictive QoE diagnostics and optimization in order to proactively improve the performance of the Wi-Fi.

Adoption of CloudCheck
Service providers around the world have been embracing ASSIA’s market leading product, and as of today, the CloudCheck® agent is currently available for CPEs which contain Broadcom, Qualcomm, Quantenna, Mediatek, and Intel Wi-FI chipsets.  Over 100 unique platforms from gateway vendors and OEM companies such as ARRIS, ADTRAN, Askey, ASUS, Arcadyan, AirTies, HITRON, Huawei, Linksys, Mitrastar, Netgear, TP-Link, Sagemcom, Technicolor, Zyxel are supported.

Since integrating a software agent on the CPE has historically been a logistically challenging process, ASSIA® has incorporated a direct-to-chipset driver agent approach, which allows access to rich CPE data while simplifying integration across the same chipset vendor.

To facilitate agent deployment across an even broader set of  CPE platforms, ASSIA has also developed a CloudCheck agent API.  The API enables CPE manufacturers to incorporate API functions into a hardware abstraction layer in order to provide CloudCheck agent support independent of Wi-Fi chipset and platform. The agent API allows CPE vendors to ensure portability and provide consistent CloudCheck® functionality across all of their platforms.

Source Code
Agent source code licenses are also available for chipset and CPE ecosystem partners that wish to incorporate the agent into their own platforms.

As the industry embraces agent-based Wi-Fi management, ASSIA is making  agent integration fast, easy, and flexible for all ecosystem partners.

Contact ASSIA to learn more about its Ecosystem Partner Program (EPP) at [email protected]