ASSIA, Inc. recently participated in the Wi-Fi NOW Berlin conference. Wi-Fi Now exists to support and promote all things Wi-Fi and to make high-quality, high-performance Wi-Fi available everywhere, for everyone. With the investment ASSIA has made in managed Wi-Fi recently, we decided to support the event. Carriers, service providers, technology vendors, and regulators from around the globe participated.
Two members of the ASSIA team were among the list of distinguished speakers that included representatives from the Wi-Fi Alliance, OFCOM, Deutsche Telekom, KPN, ARRIS, LANCOM and Qualcomm.
Topics covered at Wi-Fi Berlin ranged from new Wi-Fi business models and monetization, innovations that are boosting Wi-Fi performance, security, standards, and the emergence of “Wi-Fi first” mobile virtual network operators (MVNO) and their potential to disrupt the mobile market.
Leading Telecom Operators Are Taking Responsibility for Wi-Fi Customer Experience
Several of the presentations validated ASSIA’s recent focus on managed Wi-Fi with at least two telecom operators demonstrating their commitment to taking responsibility for the customer experience in the home.
In their keynote, “Present and Future of In-home Wi-Fi Connectivity”, Telenet showcased their app that helps consumers find the optimal placement of their gateways in their homes. KPN showcased their ability to fine-tune Wi-Fi in the home by specifying the number of rooms and floors and then testing performance and speed.
Enabling Bandwidth to the Device
ASSIA’s EVP of Development and Strategy, Tuncay Cil, gave a very well-received presentation, “Enabling Bandwidth to the Device”.
Tuncay first discussed the evolution of bandwidth and performance goals for mobile and fixed line carriers. He then exposed some myths detailed in the chart below.
|New generation of Wi-Fi will deliver high bandwidth-to–the-device||Coverage, interference, and noise problems impair delivery of bandwidth-to-the-device|
|5GHz will enable at least 450Mbps to the connected devices||Marginal improvement is being seen with 5GHz: 80%<100Mbps, 34%<30Mbps 10%<3Mbps|
|Adding extra access points will deliver reliable bandwidth to the devices||Adding unmanaged access points have no or little effect on fixing coverage problems|
Then Tuncay presented survey data on how low Quality of Experience (QoE) impacts carrier operations. Not only does poor QoE drive the highest number of calls and tech dispatches, it creates a:
- 8x increase in call rate
- 3x increase in dispatch rate
And Tuncay discussed that Wi-Fi and 5G are not on track to deliver reliable bandwidth to the device to solve these problems for carriers. Instead, QoE management will get more complex as households move from single access points to multiple access points in the home, as multi-unit dwellings start installing their own networks, and these all compete with each other for bandwidth.
And at the end of his Wi-Fi Berlin keynote, Tuncay shared some initial results carriers are seeing using ASSIA CloudCheck and its adaptive predictive analytics to manage bandwidth to the device, such as:
- 30% decrease in calls to the call center
- 16% decrease in field tech dispatches
Read more about CloudCheck.
Q&A Panel Wi-Fi Berlin: The Future of the Wi-Fi Connected Home
Jerome Anastase, Assia’s VP of EMEAR, joined the AVP of product management from Celeno, a general manager from Qorvo, and the co-founder and CEO of Rethink Technology Research for a question and answer panel. Some of the topics discussed were:
- Technology for great home Wi-Fi
- Role of carriers in providing home Wi-Fi services
- Role of new consumer mesh products
- How “headless” Wi-Fi IoT products can be connected safely
- How AI & machine learning can assist in serving up great Wi-Fi to every device
But the primary jest of the conversation came back to two of the more popular topics:
- Service providers taking more responsibility for the customer experience of home Wi-Fi
- Service providers needing instrumentation to know what is going on in the home, including topology and devices so they can effectively manage home Wi-Fi for a better customer experience
To learn more about Wi-Fi Berlin, the Wi-Fi NOW organization and the events they hold all over the world throughout the year visit www.wifinowevents.com
Watch the video of Tuncay’s keynote presentation, “Enabling Bandwidth to the Device“.
If you would like a copy of Tuncay’s slides, please email [email protected]