In the News Archive

Lockdown effect on home Wi-Fi: “New normal is Christmas Day level,” says ASSIA

March 31, 2020
Wi-Fi Now

Wi-Fi Alliance® brings Wi-Fi 6 into 6 GHz

January 3, 2020
Bloomberg

“Wi-Fi signal location accuracy can significantly improve and open up paths for new applications. ASSIA will be actively supporting standardization and commercialization of new capabilities of 6 GHz in a vendor-neutral fashion across the Wi-Fi ecosystem.” – Tuncay Cil, ASSIA Chief Strategy Officer

Salt Deploys Residential WI-Fi with Assia CloudCheck Analytics

December 12, 2019
AIThority

Customer Quality of Experience Proactively Supervised Through Combination of Salt Fiber’s Advanced WI-Fi Gateway and ASSIA’s Contextual Analytics and Machine Learning

Who won the Wi-Fi NOW Awards 2019? Find out here!

November 18, 2019
Wi-Fi Now

ASSIA and its customer TalkTalk were awarded the Wi-Fi Now 2019 Award for the “Best In-Home Wi-Fi Product.” TalkTalk’s game-changing Wi-Fi Hub uses the ASSIA CloudCheck platform to optimize internet to the home and Wi-Fi within the home. The award “honors the vendor creating the in-home Wi-Fi experience that all consumers want: Great Wi-Fi in every room of the house for all of your devices, all the time.”

New ASSIA solution ‘unlocks’ managed home Wi-Fi opportunity for ISPs

October 7, 2019
Wi-Fi Now

Home Wi-Fi optimisation leader ASSIA has released a ‘Commande’ service and solution to unlock the unhealthy dependencies of home ISPs on proprietary gateway hardware and software. The aim of the new solution is to allow any ISPs to deliver what every subscriber wants: Better whole-home Wi-Fi.

Verizon, AT&T, T-Mobile use in-building wireless optimization

October 4, 2019
Fierce Telecom

“If you took Assia out of the world today, within two weeks about 50% of 100 million homes — their connection would become unstable,” said Tuncay Cil, chief strategy officer for Assia. “We do last-mile broadband management through software that is deployed in the carriers’ networks.”

WFA Data Elements: CableLabs and WiFi Alliance partner to slash outages

July 22, 2019
Rethink Research

“The lack of a systematic approach to data has delayed innovation in this space for years. Now the wait is over, and we will see a new ecosystem emerge,” commented Assia CSO Tuncay Cil.

New Wi-Fi Diagnostics & Data Collection Standard a ‘Game Changer’, says ASSIA

July 9, 2019
Wi-Fi Now

“This initiative will benefit vendors, service providers, and consumers immensely. For the first time vendors and service providers will be able to build standardised data models that solve a vast range of home Wi-Fi issues across a range of delivery platforms.” says Tuncay Cil, Chief Strategy Offer at ASSIA. Read Article.

Wi-Fi Alliance® introduces Wi-Fi CERTIFIED Data Elements™

June 25, 2019
Wi-Fi Alliance

This standardized approach to Wi-Fi^® performance metrics will improve the quality of service and experience for consumers. “Wi-Fi CERTIFIED Data Elements lays the groundwork for a large ecosystem of technology companies to develop new data driven applications using the information available on a Wi-Fi network.” – Tuncay Cil, Chief Strategy Officer, ASSIA. Read Article.

ASSIA deploys service for TalkTalk

April 8, 2019
Wi-Fi-Now

On April 3 ASSIA announced they have successfully deployed their ‘CloudCheck®’ service that “measures, manages, diagnoses, and proactively optimizes in-home Wi-Fi networks using contextual analytics and machine learning.” In contrast to its competitors ASSIA is not averse to cutting through hype and broadcasting the truth about home Wi-Fi.

TalkTalk deploys Assia CloudCheck Wi-Fi management platform

April 3, 2019
Telecompaper

TalkTalk has successful deployed the ASSIA CloudCheck^®Wi-Fi management solution as part of TalkTalk’s game-changing residential Wi-Fi Hub to improve customer Quality of Experience (QoE). The CloudCheck cloud-based service measures, manages, diagnoses, and proactively optimizes in-home Wi-Fi networks using contextual analytics and machine learning.

The Massive Residential Wi-Fi Expectation Gap

February 26, 2019
Wi-Fi Now

Tuncay Cil, ASSIA EVP of Corporate Development and Strategy discusses how ASSIA data collection and analysis bridges the gap between Wi-Fi speed marketing hype, reality, and consumer expectations. By Claus Hetting, Wi-Fi NOW CEO & Chairman.

ASSIA CEO and Chairman Inducted into Consumer Technology Hall of Fame

November 17, 2018
ASSIA

John Cioffi, ASSIA CEO and Chairman, was among the 2018 class of inductees into the Consumer Technology Hall of Fame. Created in 2000, the CT Hall of Fame celebrates technology leaders who advance innovation and develop, create, market, and promote the technologies, products, and services that continue to improve consumers’ lives.