ASSIA Introduces the World’s First Comprehensive Home Wi-Fi Management Service

Expresse Wi-Fi Designed to Improve Consumer Wi-Fi Performance by 100 Percent, Helps Users Enjoy the Wireless Experience They Desire

Redwood City, Calif. - October 8, 2012 - ASSIA, Inc., the leading provider of high-performance software tools for dynamic spectrum management (DSM) of digital subscriber line (DSL) and Wi-Fi networks, today introduced Expresse Wi-Fi, the world’s first comprehensive residential Wi-Fi management service.

Expresse Wi-Fi provides advanced diagnosis and automatic proactive repair capabilities that improve home Wi-Fi network performance. With clear visibility of real-time Wi-Fi performance, ASSIA can now diagnose Wi-Fi problems, isolate their sources (Wi-Fi versus the DSL, cable, or fiber access link), and resolve Wi-Fi problems remotely and in real time. ASSIA Expresse Wi-Fi has demonstrated performance improvements of more than 100 percent, enabling consumers to enjoy an improved home-broadband wireless experience rich in multimedia content.

Expresse Wi-Fi addresses performance problems that arise as home wireless networks proliferate, and as consumers experience the Internet primarily through a Wi-Fi connection. The increasing number of access points and mobile devices, such as tablets, smartphones, and gaming consoles, can burden a Wi-Fi network, causing high latency, performance bottlenecks, and even outages. Until now, broadband Internet users and/or their service suppliers had limited home Wi-Fi network management tools, leaving these consumers to deal with the challenges of an underperforming network and often at a loss to improve their Wi-Fi experience. The ASSIA Expresse Wi-Fi service isolates and repairs Wi-Fi problems quickly to help customers achieve optimum network performance.

“ASSIA, one of the pioneers of DSL network management, has now taken a strategic next step forward by offering a comprehensive approach to DSL and Wi-Fi management with the launch of Expresse Wi-Fi,” said Erik M. Keith, principal analyst, fixed access infrastructure at Current Analysis. “This represents not only a major advance for consumers, but also a huge opportunity for application, Internet, and broadband service providers to deliver a superior quality of experience to the end user.”

Addresses Fault-Prone Wireless Networks
Expresse Wi-Fi provides a full-featured toolset for Wi-Fi network monitoring, troubleshooting, and performance optimization:

  • Real-time analysis of home Wi-Fi performance, including the real-time calculation of throughput, latency, and connectivity – all on a per-device basis.
  • Long-term cloud-based statistical analysis of home Wi-Fi performance for better, more efficient optimization.
  • Rapid and accurate troubleshooting and repair: Expresse Wi-Fi can proactively identify, locate (for example, Wi-Fi network versus access link), and repair problems, while reducing the number of technician dispatches.
  • Automated optimization of Wi-Fi networks.
  • Hardware neutrality: the solution is available for licensing to any customer premises equipment (CPE) vendor. The lightweight Expresse Wi-Fi agent integrates easily into any CPE platform and is deployed in the field through a standard firmware upgrade. The cloud-based service can integrate with any OSS/BSS system through Web services.

AirTies, the digital TV and wireless technology company based in Istanbul, is the first CPE vendor to support ASSIA’s new Expresse Wi-Fi product. “We are excited to work with ASSIA and to introduce Expresse Wi-Fi,” said AirTies CEO, Philippe Alcaras. “As we continue to look for innovative ways to improve the broadband experience, our customers have expressed strong interest in troubleshooting and optimizing home Wi-Fi networks. ASSIA’s approach and expertise in DSL network management combined with AirTies’ high-performance gateways, deliver a unique, breakthrough solution.”

“Consumers around the world expect a seamless Wi-Fi experience. Although the networks are in place and billions of devices are in use worldwide, many consumers are still disappointed with their home Wi-Fi performance,” said Dr. John Cioffi, chairman and CEO of ASSIA.  “ASSIA is delighted to deliver a product that closes that gap by levering our broadband management expertise derived from the 65 million connections we currently manage globally.”

ASSIA provides Expresse Wi-Fi as a cloud-based service. The product is expected to be generally available in late 2012.

About ASSIA, Inc.
ASSIA, Inc. develops high-performance software tools that dramatically improve the speed and reach of DSL and Wi-Fi networks. Using Dynamic Spectrum Management (DSM), these platform-agnostic tools enable DSL service providers to manage lines in real time and to lower capital and operating expenses, increase revenue, and deliver new multimedia content to the broadband-enabled home. ASSIA has more than 60 million lines under contract with top-tier service providers worldwide and is backed by strategic investors, including AT&T, Mingly China Growth Fund, SFR Development, Sandalwood Partners, Sofinnova Partners, Stanford University, Swisscom Ventures, T-Ventures, and Telefonica. For more information, visit www.assia-inc.com.

ASSIA DSL Expresse and ASSIA Expresse Wi-Fi are registered trademarks of ASSIA, Inc.

About AirTies
AirTies was founded in 2004 by a senior management and technical team from Silicon Valley, USA, with the strategic intent to become the market leader in the connected home, wirelessly streaming HD video to multiple rooms and multiple screens. AirTies has an installed base of over 8 million. In contrast to its competitors who are dependent on chip companies, AirTies designs and develops its own hardware and software. Throughout its comprehensive product range including Internet access/xDSL, Wireless LANs, and Internet based television (IPTV/OTT & DVB-C/S/T, STB’s) AirTies offers seamless integration and video distribution at the touch of a button. More information is available at www.airties.com.

ASSIA Media Contact:
Todd Lane
Trainer Communications
(415) 225-3397
ASSIA@trainercomm.com

AirTies Media Contact:
Tess Lee Eisenhart
+90 212 318 6200
tess.eisenhart@airties.com