Barry Gray

Posted by Barry Gray

Senior Vice President, Service Provider Marketing


Barry Gray has published 5 blog posts.

A Software-Based Approach to Green Broadband

Energy consumption in the telecommunications industry is staggering. In Europe alone, the Broadband Forum estimates that 50 terawatt hours of electricity are consumed per year for broadband equipment across both fixed-line and wireless.

In relative terms, this amount of electricity meets the annual needs of more than 2.8 million households, based on an average annual consumption of 17,793 kWh across the EU27 group of countries.

Another way to look at it – telecom energy requirements in Europe consume the equivalent output of six nuclear power plants with an average capacity of 880MWe, standard for today’s nuclear power plants in Europe. Now extrapolate these numbers for the rest of the world. The numbers aren’t just staggering – they’re overwhelming!

In telecommunications, even small improvements in energy efficiency can amount to tremendous cost savings, as well as a reduction in carbon dioxide emissions. Of course, significant effort focuses on the largest areas of opportunity – base stations for wireless providers, and consumer premise equipment (CPE) for fixed line access.

These areas offer tremendous room for improvement, yet the improvements come with significant capital cost for purchasing new equipment, and with a relatively long implementation time to deploy all of the new equipment in the field.

What if a service provider could significantly reduce energy consumption today by using software that manages its network equipment for optimum efficiency? The software simply runs within the service provider’s existing infrastructure, without the cost and expense of purchasing new equipment.

A service provider in Central Europe pursued this type of software-centric strategy using ASSIA’s DSL Expresse Power Management to manage power consumption more efficiently on the company’s DSLAM equipment. The results speak for themselves.

The provider identified energy savings totaling more than €350,000 per year for every million DSLs. Using power management software in conjunction with DSL Expresse Profile Optimization, the provider also improved the customer experience with a more stable network.

Lower energy consumption and a more stable network through software – it’s worth a look! Download the case study to learn more!

 


Big Data Analytics Is In Our DNA

ASSIA DSL Expresse collects more than 7TB of performance data every day, 365 days a year, for more than 70 million DSLs around the globe. Using proprietary algorithms, all this data is analyzed by the DSL Expresse system to adjust the settings of each DSL regularly and achieve the optimal combination of speed and reliability.

Performance data is collected directly from the network through standard software agents running on our customers’ DSLAMs (Digital Subscriber Line Access Multiplexer) – the equipment that connects the phone line to the service provider’s network.

For each DSL, the agents collect hundreds of parameters throughout the day and DSL Expresse servers running in the service provider data center or in the cloud automatically query the agent to collect this data for detailed analysis and interpretation by ASSIA algorithms.

More recently, our customers have benefitted from several important developments in ASSIA’s big data analytics capabilities:

• Analysis of real-time data
Real-time data helps departments across the organization to identify and resolve performance issues more quickly and effectively. Expresse Solutions Active Care uses real-time data to help customer service agents address customer issues the first time the customer calls, rather than having to dispatch a technician to investigate the problem or call the customer back after researching the problem in more detail.
• Integration of DSL performance data with data from other operational systems
ASSIA’s analytics solutions integrate DSL performance statistics with data from other operational systems (such as operational support systems, billing support systems, customer relationship management, and technician workforce management). For example, Expresse Solutions Smart Vectoring combines DSL performance, outside plant, and customer data to help sales and marketing organizations identify opportunities for selling higher value services based on vectored VDSL.
• Analysis of Structured and Unstructured Data
In conjunction with structured operational data (typically stored in a relational database such as an Oracle server), ASSIA solutions analyze new sources of unstructured data collected through social media, customer feedback, mobile applications, and other sources. This data provides service providers with an effective way to monitor the customer experience more closely. For instance, the service provider can respond to DSL performance issues in a more proactive manner rather than waiting for the customer to complain to a call center agent.

 

All of the solutions above rely on ASSIA’s unique expertise in analyzing and interpreting DSL performance data. By extending this analytic insight to encompass data from other operational systems, ASSIA helps customer care agents provide a better customer experience, field service technicians pinpoint and resolve network issues more quickly, and marketing/sales professionals identify new opportunities to grow top line revenues.

Interested in learning more about putting big data to work? Contact us today for more information.


Big Data Analytics for Outside Plant

While modern software tools continue to advance the performance and sophistication of fixed-access networks, wet or corroded cables present a significant challenge for customer support and outside plant organizations. For instance a single problematic cable can negatively impact several DSLs, generating multiple calls to the contact center. If the contact center is not able to diagnose the issue as cable-related, then the contact center agent often dispatches a field service technician who is not trained or qualified to handle cable-level defects. After multiple calls from multiple customers, the incident eventually escalates to an outside plant technician who identifies the location of the problem using specialized (and frequently costly) test equipment. This series of events can quickly add up to a very expensive problem to diagnose and resolve.

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ASSIA Expresse Solutions Help Service Providers Improve Customer Experience

Customer experience management (CEM or CXM) is an area of growing strategic importance for corporations today. For broadband service providers, CEM can significantly impact revenues and profitability by creating upsell opportunities within customer accounts; attracting and retaining customers for high lifetime average revenue per user (ARPU); and improving customer satisfaction.

To help quantify customer experience, Forrester Research last year asked more than 7,600 consumers to report on their interactions with 160 brands across 13 categories of companies, including Internet and wireless service providers. Forrester then calculated Customer Experience Index (CXi) scores for the brands.

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