Leadership
Management
Board of Directors
Advisors
John M. Cioffi

CEO and Chairman of the Board, ASSIA

Dr. John Cioffi is a 35-year veteran of the DSL industry and sports numerous prestigious awards for his contributions to technology and industry. Prior to founding ASSIA in 2003, he served as founder, CTO and vice president of engineering at Amati before its acquisition by Texas Instruments. Dr. Cioffi held a tenured endowed professorship at Stanford University in the Department of Electrical Engineering from 1985 to 2009, where he is now an active Professor Emeritus with limited ongoing research efforts in broadband access. He has published more than 400 papers and holds more than 100 patents. Dr. Cioffi is a member of the United States National Academy of Engineering and an International Fellow of the United Kingdom Royal Society of Engineering. He is a winner of the Economist Computing and Telecommunications Award (2010), the IEEE Alexander Graham Bell Medal (2010), the IEEE Kobayashi Award (2001), and the Marconi Society’s Marconi Prize (2006).

He currently serves on the board of Alto Beam and on the Marconi Society Board of Trustees. Dr. Cioffi holds a BSEE from the University of Illinois and a PhD in electrical engineering from Stanford University.


Assia Cioffi

Executive Vice President and Co-Founder

Ms. Assia Cioffi is a founding board member of the company, as well as the company’s namesake. Since 2003, she continues to oversee all aspects of ASSIA’s appearance, including the company logo, Web site, shareholder, investor, board, and advisory board meetings, and other company events worldwide. Ms. Cioffi created and fosters the company’s unique and beloved culture that emphasizes personal engagement, open communication among hard-working professionals, and an international, customer-focused orientation. A graduate of the École Internationale Élysées Marbeuf, Paris, Ms. Cioffi worked in a number of aesthetics positions in Paris prior to co-founding ASSIA, and in 2009 she was recognized for her contribution to and support for the Stanford University community.


David Raun

President, COO & Board Observer

David K Raun has more than 20 years of experience at the executive and board level within the technology industry spanning roles that include CEO, GM, Business Development, Marketing and Sales.   He was President, CEO and a member of the board of directors at PLX Technology (a public company) until PLX was acquired by Avago Technologies (now Broadcom), one of the largest semiconductor companies in the world in August 2014. PLX was the dominant market leader in Express Switching, selling to all the top server, enterprise storage and networking companies. David stayed on as VP & GM of Express Switching at Avago until the successful integration of PLX was complete. David also has held senior management roles at Pericom, Actovate, WSI, and started his career at AMD. His experience and successes include lead market positions, turnarounds producing record revenues/profits, strategic option planning and execution, acquisitions, divestitures, shareholder activism, proxy contests, board integration, and the FTC. David received a B.S. in Electrical and Computer Engineering from the University of California, Santa Barbara.


Philip Bednarz

Executive Vice President of Engineering & Operations

Dr. Bednarz comes to ASSIA from 2Wire where he was vice president of media engineering and vice president of software, playing a key role in that company’s development of DSL gateways, multimedia set-top boxes, and management systems. Previously he was CEO of Netergy Microelectronics, a subsidiary of 8×8 Inc., and developed some of the world’s first consumer voice and video-over-IP semiconductors and systems. Dr. Bednarz has a PhD and MS from Stanford University and BS from the University of Michigan, all in electrical engineering.


Mary Fuller

General Counsel and Corporate Secretary

Mary Fuller is ASSIA’s General Counsel and Corporate Secretary, where she is a trusted executive who combines her technical expertise with her strong legal and business experience to provide advice and guidance to ASSIA, its executive management, and Board. Mary has specialized in high-tech for more than thirty-years.

Before ASSIA, Mary held positions including Chief IP Counsel and Managing Director at Maxim Integrated Products, where her global responsibilities extend to all facets of intellectual property, and further included primary responsibility for Compliance, Ethics, and Risk (CER), including Cybersecurity.  Before Maxim, Mary served as a Director and Managing Counsel for Marvell Semiconductor where her primary responsibilities included serving as Assistant Secretary to the Board, as well as overseeing all litigation, driving key investigations, such as the Stock Option Backdating Investigation, and providing advice and guidance to Marvell’s executives and Board.

For nearly a decade before going in-house, Mary practiced law at high profile Silicon Valley law firms including Pennie and Edmonds, and Bingham McCutchen.   Before that, Mary was an electrical engineer at Hewlett-Packard.

Mary holds an AAS in Electronics from Glendale Community College, a BSEE from Northern Arizona University, and a JD with honors from the University of Notre Dame School of Law.  In 2015 Mary was awarded the Watermark Emerging Leader Award and profiled in Silicon Valley Magazine, and in 2016 Mary’s work was profiled in Modern Counsel Magazine.


Ardavan Maleki Tehrani

Executive Vice President of Technology

Ardavan is serving as Chief Technology Officer (CTO) at ASSIA Inc., where he is also an investor. He previously served as SVP of Technology Strategy, and VP of Technology at the company. Prior to ASSIA, he was a co-founder and VP of Business Development at Axxerion USA, a business automation SaaS company. He was an early employee at Atheros Communications, which went public in 2004 and later on was acquired by Qualcomm. He has been an angel investor and consultant to a number of public and private companies, including top tier VC firms, and an advisor to a number of early stage startups. Ardavan holds MS and PhD degrees in Electrical Engineering from Stanford University.

 


Tiffany Tran

Vice President of Finance/Controller

Tiffany is responsible for financial & human resources management of ASSIA’s operations. Her responsibilities range from budgeting to business planning and investment analysis.  Prior to Assia, Tiffany held various senior roles at Checkmate.io, Google, Teranetics, Entrisphere, and USWeb. Her experience spans all aspects of business strategy, fundraising, merger & acquisition, operations and corporate finance. Tiffany holds a B.A. from San Francisco State University.


John M. Cioffi

CEO and Chairman of the Board, ASSIA

Dr. John Cioffi is a 35-year veteran of the DSL industry and sports numerous prestigious awards for his contributions to technology and industry. Prior to founding ASSIA in 2003, he served as founder, CTO and vice president of engineering at Amati before its acquisition by Texas Instruments. Dr. Cioffi held a tenured endowed professorship at Stanford University in the Department of Electrical Engineering from 1985 to 2009, where he is now an active Professor Emeritus with limited ongoing research efforts in broadband access. He has published more than 400 papers and holds more than 100 patents. Dr. Cioffi is a member of the United States National Academy of Engineering and an International Fellow of the United Kingdom Royal Society of Engineering. He is a winner of the Economist Computing and Telecommunications Award (2010), the IEEE Alexander Graham Bell Medal (2010), the IEEE Kobayashi Award (2001), and the Marconi Society’s Marconi Prize (2006). He currently serves on the board of Alto Beam and on the Marconi Society Board of Trustees. Dr. Cioffi holds a BSEE from the University of Illinois and a PhD in electrical engineering from Stanford University.


Assia Cioffi

Executive Vice President and Co-Founder, ASSIA

Ms. Assia Cioffi is a founding board member of the company, as well as the company’s namesake. Since 2003, she continues to oversee all aspects of ASSIA’s appearance, including the company logo, Web site, shareholder, investor, board, and advisory board meetings, and other company events worldwide. Ms. Cioffi created and fosters the company’s unique and beloved culture that emphasizes personal engagement, open communication among hard-working professionals, and an international, customer-focused orientation. A graduate of the École Internationale Élysées Marbeuf, Paris, Ms. Cioffi worked in a number of aesthetics positions in Paris prior to co-founding ASSIA, and in 2009 she was recognized for her contribution to and support for the Stanford University community.


Jim Chiddix

Jim Chiddix is a cable industry veteran who spent fifteen years as CTO and chief engineer at Time Warner Cable. He and his team pioneered the use of optical fiber technology in cable systems, a transforming step that enabled two-way and streaming services, including video-on-demand and broadband access. Most recently, Jim served as CEO at OpenTV Corp. in San Francisco until its acquisition by the Kudelski Group of Switzerland. Jim currently serves on the boards of telecom equipment makers Arris and Magnum Semiconductor. He recently served on the boards of Virgin Media in the UK and Symmetricom Inc. Jim has also served on a number of other boards, including the Computer Science and Telecommunications Board at the National Research Council, and the boards at the Cable Center, the Society of Cable Television Engineers, N2Broadband, BigBand Networks, and CV-21 in Japan. Jim was inducted into the Cable Television Pioneers in 1991 and the Cable Hall of Fame in 2007.

 


Doug King

Independent Board Member

Doug King is a Certified Public Accountant with significant experience in the accounting industry, including over 30 years of auditing experience at Ernst & Young LLP where he served in various capacities in multiple offices. Most recently, Mr. King served as the managing partner at the San Francisco office of Ernst & Young LLP from 1998 to 2002. Currently, Mr. King is a member of the Board of Directors, Chairman of the Audit Committee, and member of the Governance and Nominating Committee at Rackable Systems (NASDAQ: “RACK”); member of the Board of Directors, Chairman of the Audit Committee, and member of the Executive Compensation Committee at SJW Corp. (NYSE: “SJW”); and a member of the Board of Directors, Chairman of the Audit Committee, and a member of the Governance Committee at Fuel Systems Solutions (NASDAQ: “FSYS”).


Daniel T. Lee

General Manager, eBay Global Development Centers

Dr. Daniel Lee led research and product development centers in Shanghai, China and Chennai, India, for the global eBay platform. Before joining eBay in 2006, Dr. Lee served as the CTO of Yahoo! Inc. in North Asia. He has held a number of management positions, including Head of Imaging Technology at HP Labs and Director of R&D at HP’s Internet imaging operation, where he developed the HP OpenPix imaging products and the HP Photos hosting services. Dr. Lee worked in Japan from 1987 to 1993, initially as research supervisor at Advanced Telecommunications Research (ATR) focused on 3-D visual communications and then at HP Labs Japan, where he was a member of the founding management group. Dr. Lee also serves on the Board of Directors of Sun Wah – Pearl Linux Ltd., a software training and development company based in Hong Kong. Dr. Lee holds a BS (with Distinction) in electrical engineering from Cornell University and an MS and a PhD in electrical engineering from Stanford University.


Diego Colchero Paetz

General Counsel, Telefónica Open Future

Diego Colchero is currently General Counsel at Telefónica Open Future, the global entrepreneurship, investment and open innovation network of the Telefónica Group. He joined the Telefonica Group in 2000, and since then has held various legal positions in Europe and Latin America, including Deputy General Counsel for Latin America based in Sao Paulo, General Counsel for Telefónica México, Legal Director at Telefónica International and Global Business Legal Director at Terra Lycos. Before joining the Telefónica Group, he practiced law in a number of U.S. and Spanish law firms. Mr. Colchero has a law degree from the Universidad Autónoma de Madrid and a Master in Computing and Law from the Universidad Complutense de Madrid. He also completed post-graduate law courses at the Freie Universität Berlin and Humboldt Universität zu Berlin.


Olivier Sichel

Olivier Sichel is the chairman and CEO of LeGuide.com, the number one European online shopping guide that operates in 20 countries and in nine languages. Mr. Sichel also is a venture partner at Sofinnova, a leading venture capital firm in Europe, where he invested in several technology leaders, including Inside Secure and Solutions30, and still serves on the boards of these listed companies. Prior to Sofinnova, he held pivotal leadership roles at Wanadoo, a European leader in Internet and directories. As chairman he restructured Wanadoo’s activities in Spain, the Netherlands, and the United Kingdom and developed the company’s online Yellow Pages directory. By the time Wanadoo merged with France Telecom in 2004, the company’s operating profit had quadrupled and its value increased to €13 billion. Following the merger, Mr. Sichel took over the fixed-line and Internet activities, and between 2003 and 2005, France Telecom moved up from ninth to second place worldwide in ADSL. Mr. Sichel also oversaw the launch of numerous innovative products, such as Livebox, VOIP, and broadband multiservice offerings. He graduated from Essec, a French business school, ENA (the Ecole Nationale d’Administration), and was a former Inspecteur des Finances.


Hemant Thapar

Hemant Thapar is the CEO and founder of Link_A_Media Devices, a fully-owned subsidiary of SK Hynix since August 2012. Previously, he was founder and CEO of DataPath Systems, and held the role of senior vice president after its acquisition by LSI Logic Corporation. During his early career, Dr. Thapar was at Bell Telephone Laboratories and IBM, where he made pioneering contributions in the areas of circuit-switched networking, data communications, and data storage. In addition to receiving three best paper awards for work on high-speed data transmission and high-density data storage, he is an IEEE Fellow and serves on the advisory board of the Ambala College of Engineering and Applied Sciences in India. Dr. Thapar holds a PhD in Electrical Engineering from Purdue University.


Reed E. Hundt

Special Advisor to the Chairman

Reed Hundt is the CEO of the Coalition for Green Capital, a non-profit corporation, as well as Principal of private advisory firm, REH Advisors. He is on the board of directors of Intel Corporation and Kno, Inc., and also three non profit organizations, the United Negro College Fund, the Clean Energy Finance and Investment Authority of Connecticut, and the Advanced Energy Economy Institute. In addition, he is on the advisory board of the Yale School of Management, Peek Inc., Mytonomy and e-Access. Reed also serves on the Audit Committee of the Climate Reality Project and was Chairman of the Aspen Institute’s International Digital Economy Accord (IDEA) Project. Reed Hundt was chairman of the Federal Communications Commission (FCC) from 1993-1997. Previously he was a partner at Latham & Watkins, an international law firm. He is a member of the District of Columbia bar. Reed graduated from Yale College (1969) with a B.A. in History magna cum laude and honors with exceptional distinction in history. He graduated from J.D. Yale Law School (1974) where he was member of the executive board of the Yale Law Journal.


Chalan Aras

Chalan Aras is currently vice president and general manager at Citrix Systems overseeing the Citrix Branch Repeater and CloudBridge products within the Cloud Networking Group. Dr. Aras brings 15 years of experience and domain expertise in cloud services, service provider and enterprise networking, and cellular and Wi-Fi mobility to ASSIA’s Advisory Board. Prior to Citrix, Dr. Aras was vice president of marketing and product management for the wireless networking business unit at Cisco, and held similar roles at Polycom, Ditech Networks, Jetstream Communications and IBM. He holds an MBA from the University of North Carolina, and a PhD in Computer Engineering from North Carolina State University.


Nediljko Bilić

Nediljko Bilic is currently an independent consultant. Previously, he was the Ambassador for Bosnia and Herzegovina to the Czech Republic and Republic Slovakia, based in Praque. Prior that engagement, he was professor of electrical engineering on both the Traffic and Communications and Economics faculties in Sarajevo, where he taught digital and mobile telecommunications, wireless network access, and computer science for business applications. For about 40 years he also held senior executive positions at Energoinvest, Elektroprivreda B&H, and PTT BiH in Sarajevo, both in an advisory and management capacity. He holds a degree in Electrical Engineering from Belgrade University, an MSc from Sarajevo University, and a PhD in Electrotechnics and Management from Sarajevo University.


Jan Bosch

Jan Bosch is professor of software engineering and co-director of the Software Research Center at Chalmers University Technology in Gothenburg, Sweden. Previously, he worked as vice president of engineering process at Intuit, where he also led Intuit’s Open Innovation efforts and headed the central mobile technologies team. Before Intuit, he was head of the Software and Application Technologies Laboratory at Nokia Research Center, Finland. Prior to joining Nokia, he headed the software engineering research group at the University of Groningen, The Netherlands, where he holds a professorship in software engineering. As a consultant, professor and staff member, Dr. Bosch has worked on strategic software architecture and engineering challenges for many companies, including Philips, Thales Naval Netherlands, Robert Bosch GmbH, Siemens, Nokia, Ericsson, Tellabs, Avaya, Tieto Enator and Det Norska Veritas. He received an MSc degree from the University of Twente, The Netherlands, and a PhD degree from Lund University, Sweden.


Dave Burstein

Dave Burstein has been editor of DSL Prime since its inception in 1999. He wrote DSL: A Tech Brief (Wiley 2002) and Web Video: Making It Great, Getting It Noticed (Peachpit, 2008). His analysis of the industry has been quoted in numerous publications, including the New York and Los Angeles Times, the Wall Street Journal, and government studies. He chaired three Fast Net Futures conferences, which featured the first public demonstrations of 100 megabit DSL.


Luis Lada Diaz

Luis Lada Diaz was Telefónica CTO in the 1980s, managing director of AMPER, chairman of Telefónica Móviles and Telefónica de España, and a board member of many other technology companies. Mr. Lada Diaz is currently non-executive chairman of Grupo Segur, and serves on the boards of Indra and Gamesa. He is a telecommunication engineer from the Madrid Polytechnic University and a Fellow of Spain´s Royal Academy of Engineering.

 


Giuseppe (Beppe) Donagemma

Beppe Donagemma is a senior executive with more than 20 years of experience in the information and communications technology industry and has an extensive background in global account management and international corporate leadership. Currently, he is the senior vice president of the European telecom division of Samsung. Previously, he was chairman of Electro Power Systems, a fuel cells producer. He is also a board member of E-blink, a wireless front-hauling company, and Linko, an application software innovator, and serves as an advisor to several other venture capital and private equity companies. Prior roles include vice president for Mobile Networks at Nokia with global responsibility, and executive vice president/general manager for the Nokia Siemens Networks European region. Mr. Donagemma holds a degree in Electronic Engineering, as well as a non-degree Executive Masters in Strategy and Leadership.


Wylie Etscheid

Wylie Etscheid retired from the telecom industry after 40 years in key large operations and engineering positions. Most recently, he spent six years at ASSIA serving as president and chief operations officer from 2005 to 2008, and then as general manager of North American sales from 2009 to 2011. During this time, he helped grow the company’s customer base by selling ASSIA DSL Expresse to four major telecommunication companies. Prior to joining ASSIA, Mr. Etscheid was executive vice president of business development at Tollgrade Communications and senior vice president and general manager for Telco Access Products at Westell, Inc. He also spent 29 years working at Ameritech/SBC and was vice president of engineering midwest at the time of his retirement in 2000.


Ross Ireland

Ross Ireland spent 38 years at SBC Communications, most recently as senior executive vice president of services and CTO. In this capacity he was responsible for network planning and engineering, SBC Laboratories, procurement, real estate, the network staff groups, and for a short time IT. Mr. Ireland also ran six of the company’s national businesses, including SBC Long Distance, SBC Paging, SBC Operator Services, SBC Public Communications, SBC Video Services, and SBC Messaging. Mr Ireland retired in May 2004 after 14 years as CTO. He currently serves on the Board of Directors for Neustar Incorporated, Matisse Networks, and AdTran Corporation. He is also a member of Accenture’s Communications and High Tech Advisory Board and is a retained advisor for Focus Ventures. Mr. Ireland studied engineering at City College of San Francisco and is a graduate of the Stanford Executive Program.


François G. Laugier

François Laugier is a corporate transactions and international attorney who specializes in technology-related transactions while still advising clients in commercial litigation and dispute resolution. Based in Silicon Valley for the past 20 years, Mr. Laugier has handled numerous cross-border acquisitions and equity financings and brought many companies from their inception to successful exits for founders and investors alike. He advises companies in all aspects of corporate law, including entity formation, equity financing, technology licensing, corporate structure inversions (“flips”), mergers & acquisitions, joint ventures, stock options, employment, commercial leasing, intellectual property protection, negotiation and drafting of virtually any business contract. Mr. Laugier is admitted to practice in California , Washington D.C., and in the European Union. He is a partner, and an elected director of RMKB, a 120-attorney law firm with offices in California (4) New York (1) Boston (1) and affiliates in Paris and Hong-Kong. He is also the local President of the foreign trade advisors (“Conseillers du Commerce Extérieur”) to the French Ministry of Economy and Finances. Mr. Laugier graduated from Université de Montpellier and University of San Diego law schools.


Dominique Mégret

Dominique Mégret is head of Swisscom Ventures, which he started in 2005. He joined Swisscom, the leading Swiss telecommunications group and owner of Fastweb in Italy, in 2002 as head of Group Strategy. Previously, Mr. Mégret was an entrepreneur in the United Kingdom (CEO of Kick-Start Ventures), strategy consultant in the European Telecom industry, and country manager for an IT company in Germany. He currently serves on the boards of several technology companies, including Transmedia SA, iccoss SA, and me2me AG. In addition, he serves on the boards of venture capital funds, including Mona Lisa AG/Vinci Capital and KSV. Mr. Mégret holds a BA from Hons in economics/european business administration and an MBA from Insead.


Vicente San Miguel Maza

Vicente San Miguel Maza has been GCPO of Telefónica Corporation since 2011, overseeing supply chain procurement for all Telefónica global requirements, including network, IT, services, devices, marketing and advertising. Previously, he was responsible for the network evolution of the entire Telefónica footprint, and also served as vice president of network development for Telefónica de España, where he actively participated in developing and deploying new broadband networks and services, including Imagenio (IPTV). Prior to Telefónica de España, he served as director of Telefónica Corporation and participated in the creation of the Advanced Purchasing System for the Telefónica Group, with global purchasing responsibilities for all wireline and wireless infrastructures in more than 30 Telefónica companies. He also has worked as director of technology and business development for private satellite networks at Telefónica Sistemas de Satélites in Europe and Latin America, and focused on telecommunications systems for enterprise customers at Telefónica Sistemas. He holds a degree in telecommunications engineering from the Universidad Politécnica de Madrid.


Dominique Pitteloud

Dominique Pitteloud is a Partner at Endeavour Vision and has been working in venture capital since 2001. Mr. Pitteloud focuses on investments in the Internet, communication and cloud computing sectors, specializing in wireless technologies. He has led or co-led investments in Kobojo, Amplidata, CommProve (where he is a director), as well as Staccato Communications, Media Lario Technologies, Sphera, eProject, Native Networks (sold to Alcatel) and M7 (sold to BEA). Mr. Pitteloud is also an independent director with Sequans Communications (SQNS). Prior to venture capital, Mr. Pitteloud was vice president of marketing at 8×8, a Silicon Valley telecommunication company. He joined 8×8 in 1999 as part of the acquisition of Odisei, a telecommunication start-up from Sophia Antipolis, France. Prior to Odisei, Mr. Pitteloud held various engineering and management positions at Logitech, a market leader in computer peripherals, including Vice President of the scanner and video camera business units. Mr. Pitteloud received a BSc degree in telecommunications from the School of Business and Engineering Vaud, Switzerland and a MBA from Santa Clara University, USA.


Gregory Rosston

Gregory L. Rosston is Director of the Public Policy program at Stanford University, a Senior Fellow and Deputy Director of the Stanford Institute for Economic Policy Research, and Professor of Economics (by courtesy). Previously, Dr. Rosston served as Deputy Chief Economist at the Federal Communications Commission working on the implementation of the Telecommunications Act of 1996 and helped to design and implement the first ever spectrum auctions in the United States. In 2011, he was Senior Economist for Transactions for the Federal Communications Commission for the proposed AT&T – T-Mobile transaction. He co-chaired the Economy, Globalization and Trade committee for the 2008 Obama campaign, and was a member of the Obama transition team on economic agency review and energy policy. Also, he served as a member and co-chair of the Department of Commerce Spectrum Management Advisory Committee from 2010 – 2014. He has written extensively on the application of economics to telecommunications issues, and has served as a consultant to various organizations, including the World Bank and the Federal Communications Commission. Other roles include serving as a board member and advisor to high technology, financial, and startup companies in the areas of auctions, business strategy, antitrust and regulation. Dr. Rosston received his Ph.D. in Economics from Stanford University and his A.B. with Honors in Economics from University of California at Berkeley.

 


Steve Sposato

Steve Sposato has more than 30 years experience in telecommunications. He has worked for Pacific Telesis, SBC Communications and most recently AT&T. He recently retired as vice president of Analysis and Optimization in AT&T Labs. He has held a variety of different technical leadership positions including vice president of Network Systems Engineering, vice president of Mobility Systems Engineering, and vice president of Access Technologies Architecture and Design. Steve’s passion for innovation has resulted in authoring and co-authoring more than 20 patents. Steve has a MSc degree in Operations Research from the State University of New York at Stony Brook. He also has a degree in applied mathematics from the same university.


Rob Timmermans

Having spent his entire career in IT and telecom, Rob Timmermans is currently serving as the CEO of IMPEQ Technologies, a leading provider of video solutions and services for digital television network operations across the globe. Prior to IMPEQ, Mr. Timmermans served as a regional director of KPN in the Netherlands. Before KPN, he was CEO of NOZEMA Broadcast Services, which was subsequently acquired by KPN. Previously, Mr. Timmermans was CEO of Alcatel in the Netherlands, where KPN and KPNQuest were the most important customers. He started his career with Siemens, where he held several management positions, including director of the Telecoms Division and CEO of Siemens – Nixdorf. He graduated in telecom from Eindhoven University.